“A place where you can be the best version of yourself”

Market Entry 
Growth Acceleration
Partnership Development 





Matthijs
de Rave


+31 (0)6 41 29 87 01
hi@ibasho.io


DUTCH MARKET ENTRY
@ TELUS HEALTH 


AMSTERDAM (NETHERLANDS)
2022-2023


Key achievements

  • Accelerated growth in the Benelux market by securing €400K in total contract value within the first 6 months.
  • Developed a preferred provider position with the largest broker in the EU market.
  • Built a pipeline representing €1.7M in new business opportunities within the first 6 months, spread across multinational corporations and universities.

FOUNDER
@EXPAT VALLEY


ROTTERDAM (NETHERLANDS)
2020-2023


Key achievements

  • Successfully launched and sold a start-up striving towards establishing a harmonious relationship between multinational corporations and their international workforce, most importantly their children.
  • Developed and implemented a range of products and services for the largest corporate client  representing €350K in revenue.
  • Built a global ecosystem of partners, experts, distributors, and clients to catalyze systemic change.

GROUP SALES DIRECTOR,
EUROPE & GENERAL REPRESENTATIVE
@BUPA GLOBAL


ROTTERDAM (NETHERLANDS)
2017-2020


Key Achievements

  • Successfully established the Dutch branch for Bupa Global in the Netherlands including an effective governance operating model allowing Bupa to distribute its products in the Netherlands and enabling Bupa to hire staff locally.
  • Recruited and built a new, professional and confident European commercial team across multiple sites (UK, Benelux, Nordics) which significantly contributed to regain Bupa’s status as ‘go-to’ provider and subsequent growth in identified key European markets.
  • Meeting market expectations by developing and launching a new medical product for SMEs, adding €1M in new business premium in year 1.

SALES DIRECTOR, BENELUX
@CIGNA GLOBAL HEALTH BENEFITS


THE HAGUE (NETHERLANDS)
2013- 2016


Key Achievements

  • Successfully managed and provided strategic oversight with regards to the largest corporate win for the European region ever, adding 28.000 insured members.
  • Accomplished exponential growth in the Benelux region as Sales Director from €24M in 2013 to €88M in 2016.
  • Three-time winner of the Olympian Award recognizing the highest performing members of the global Sales and Client Management teams.

VARIOUS SALES ROLES

2002- 2013

EDUCATION


ROTTERDAM UNIVERSITY OF APPLIED SCIENCES, ROTTERDAM

BACHELOR OF ACCOUNTANCY,
1997-2002